Hi there, I'm Alexandra!

(But you can just call me Alex)


Edge: Technology & Innovation Management

I am pursuing my Masters in Consumer Affairs at the Technical University of Munich. Next to my primary studies, I am also after an Honors Degree in Technology Management at the Center for Digital Technology Management. I am passionate about entrepreneurship, teamwork, organized and effective work streams, organizational behavior, and corporate culture.


Other redeeming qualities: project management, design thinking, digital marketing, and brand management


Outside of the the professional realm, I thoroughly enjoy board games, cooking, going to the lake, improving my German, learning about front-end Web development, and generally testing new technologies [a.k.a. toys for big kids].


Say hello.




Technische Universität München

Master of Science in Consumer Affairs

Consumer, Technology and Innovation

Center for Digital Technology Management

Honors Degree in Technology Management

ut austin
The University of Texas at Austin

Bachelor of Science in Public Relations

Bachelor of Science in Corporate Communication Studies

Minor in the Business Foundations Program

Cum Laude Graduate (with honors)

memorial mustang
Memorial High School (Houston, TX)

High School Diploma

Cum Laude Graduate


Professional Experience


tum mgmt
Technology & Innovation Management faculty at TU München

Student Research Assistant (wissenschaftliche Hilfskräfte)

August 2015 - Present

  • current topics: lead user innovation inside firms, user innovations and market outcomes
  • assist with secondary research, including data analysis
  • conduct primary research on innovation
  • proofread reports for publication
Intel, Platform Engineering Group

Team Assistant, The Way We Work Munich

November 2014 – July 2015

  • drive organizational strategy initiatives implementing programs to improve the workplace and team efficiency
  • follow projects and enable project managers to achieve goals and meet deadlines with agile project management
  • collect headlines, design, produce, and distribute monthly internal newsletter
  • organize topic presentations, record, and distribute summaries via Intranet

Extracurricular Activities


Social Events Task Force

Center for Digital Technology Management

August 2015 - Present

  • Christmas Party CEO
  • Marketing Coordinator for Inspire&Dine
Consumer Affairs Buddy Program

Technische Universität München

August 2015 - Present

  • coordinate and lead orientation week
  • serve as mentor and resource for incoming students


June 2015 - Present

  • promote TheSkimm daily editorial content e-mail newsletter, meet sign-up targets

Personal Projects


Europe Itinerary

Europe Awaits. Let's Get You There.

Europe Itinerary is a personal Eurotrip planning service. Whether customers simply need help deciding to take the train or drive, or a step-by-step itinerary, whether the trip is one week or three months, Europe Itinerary ensures travelers get the most out of your European adventure. Planning a vacation to Europe is no easy task - Where do I stay? How do I get there? What's the most time and cost effective way to travel? What should I do there? Europe Itinerary relieves the headache of travel planning and just gets you there to enjoy your vacation. Alex sends a comprehensive questionnaire and within the next two business days, clients receive the first draft of their itinerary . We then are in constant communication until their trip sounds perfect.

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Speaking Denglish

Texpat in Germany

Speaking Denglish is personal lifestyle blog about myself and my experience as a Texan living in Germany for four years and counting. This blog, formerly titled ifs, ands, & butts, chronicles my life through stories and photos of friends, travels, cultural encounters, and connections with others as I continue my journey in Germany and adventures throughout Europe and at home. I also do my best to share advice and insights to help out others interested in immigrating to Germany.